• What is WOW?

Walking on Water is a summertime fashion experience, focused on showcasing and celebrating the best of Toronto’s fashion scene. The event joins together fashion influencers, designers, and enthusiasts in honouring both local and international designers.

  • When is WOW?

WOW is annual one day event during the first or second Friday of June.

  • How do I showcase at WOW?

We would love for you to showcase at our upcoming WOW! You can apply here or go to the footer and click the link for Fashion Brand/Designer Application.

  • Do you need to be a Canadian brand to showcase?

No, WOW accepts Canadian and international brands to showcase.

  • What are the fashion brand/designer requirements to showcase?

Walking on Water allows all brands to apply. We usually look for a minimum of 20 complete looks.

  • How can I model for WOW?

Please apply through the Model Application.

  • Is WOW a fashion brand/fashion designer?

No, WOW is a collective runway event that produces a fashion show with a conglomerate of brands.

  • Does WOW produce for clients outside of the event?

Yes, in January 2021 WOW will be launching their fashion event production and digital content production services. (Soft-launch in November 2020.)

  • How long as WOW been around?

WOW was founded January 2018.

  • Who is behind the WOW team?

The Founder and Executive Producer of WOW is Carl Landry-Berthelot

  • How can I volunteer for WOW?

WOW is always looking for volunteers and freelancers with all kind of skills. Please use our contact form here.

  • What fashion brands/designers have participated in WOW in the past?

Fashion brands included: Shelli Oh, JM Trends, Zane Barläs, LABELLAMAFIA Canada, Designs by Vanessa Rose Gallelli, and Pop Sauvage.

WOW Event Questions

  • How many guests attend per season/year?

Approximately 150+ guests attend per season/year.

  • How many designers showcase per season/year?

The designers showcase varies from 1 to 3 brands per season/year.

  • Did COVID-19 stop WOW from continuing?

WOW postponed their June 2020 staple event to a virtual edition in October 2020.

Production Services Questions

  • When did WOW start offering production services?

WOW started offering production services officially in January 2021, but with a soft launch of November 2020.

  • What services does WOW offer?


Fashion Show Production

Event Management

Model Casting, Talent Management/Booking Services

Model Choreography

Backstage Management, Production Teams and Dressers

Sourcing and coordinating Hair & Make-up Teams

Coordinating Venues, Staging & Décor, Set Design, Technical Teams

Stage and Set Design


Campaign Conceptualization and Production

Look Book Images

E-commerce Images Production

Social Media Images Content

Music Video Styling

Magazine Submissions

  • What is the process to hiring WOW on my production?

The initial process to hiring WOW on your production is to Book a Meeting to review your needs. More steps will be offered during the meeting.

  • How to book an appointment with WOW?

Please visit this link to book an appointment/meeting.